For example, if your business is selling toothbrushes, we can now tell how much people spend monthly on toothbrushes and toothpaste within a 1, 3 and 5 minute drive time from any location in any town, and compare that to the average across the United States.
The old school strategies include traffic counts and demographics, income and age; the new school strategy is Tapestry Lifestyle Behavior Analysis which drills down into how you think, what your beliefs are, and how you live your life.
Click on the link to the podcast that will explain.
Podcast Presentation: Using The Latest Technology To Find The Perfect Location For Your Business